E.R. 1 EADS 66.78 6,828 3,864% 4 54 6 0 2,2385 2 Continental 64.90 2,598 1,643% 6 54 1 11 4,2685 3 A

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The Social Recruitment Monitor is the world s first online tool to accurately measure and rank the social media recruitment activities of employers on social media channels such as Facebook. It uses advanced digital technologies to track data for the major social networks, and refreshes it weekly to keep figures up to date. It allows you to benchmark your organisation against other organisations and to compare other organisations with one another. It has a chart that shows whether you re moving up or down in the rankings, and it enables you to monitor your performance in a number of specific areas.
E.R. 1 EADS 66.78 6,828 3,864% 4 54 6 0 2,2385 2 Continental 64.90 2,598 1,643% 6 54 1 11 4,2685 3 AT&T Careers 49.21 10,260 0,431% 9 21 0 0 0,2279 4 Wal-Mart 47.15 36,541 0,656% 11 126 4 0 0,3245 5 Ford Motor 47.13 10,255 0,806% 20 64 2 3 0,3378 6 Microsoft 46.75 77,598 0,642% 14 619 87 101 0,7452 7 Walt Disney 45.53 24,822 1,347% 13 651 20 4 2,1058 8 Daimler 39.83 16,854 0,543% 9 126 17 1 0,9519 9 Nokia 39.32 33,857 0,807% lockheed martin career 16 494 53 20 1,0509 10 General Motors 39.05 8,217 1,885% 3 23 8 0 1,2693 11 Allianz 37.02 6,104 0,362% 7 123 3 20 3,4231 12 Total 36.44 4,575 1,939% 6 27 3 1 1,1402 13 Boeing 33.98 88,212 1,233% 6 2,089 65 277 4,6212 14 ING Group 33.45 2,969 2,238% 3 20 1 0 2,3838 15 BNP Paribas 31.15 4,868 1,353% 1 0 0 0 0 16 BMW 30.19 107,649 3,018% 6 286 16 23 0,5107 17 Verizon Communications 27.80 2,536 0,079% 44 53 0 0 0,4752 18 UBS Global 27.75 1,075 11,979% 0 0 0 0 0 19 Deutsche Bank 26.84 9,351 1,289% 7 20 0 0 0,3075 20 General Electric 24.90 16,418 1,364% 8 42 2 0 0,3373 21 Volvo 23.04 3,356 0,720% 1 6 1 0 2,0933 22 Google 21.63 38,205 0,524% 1 33 3 0 0,9447 23 BASF 20.96 31,953 0,132% 2 14 0 0 0,2192 24 Dell – Global lockheed martin career 20.90 25,213 lockheed martin career 1,225% 8 41 4 2 0,2344 25 Unilever 20.51 102,155 5,453% 2 0 0 0 0 26 Hewlett-Packard 20.40 18,669 1,506% 8 99 3 2 0,7015 27 J.P. Morgan Chase & Co. 20.30 48,476 1,418% 4 69 8 4 0,4207 28 Procter & Gamble 18.95 19,111 0,791% lockheed martin career 1 66 5 24 4,9905 29 Royal Bank of Scotland 18.55 758 2,156% 1 1 0 0 1,3333 30 Caterpillar 10.47 5,751 0,577% 0 0 0 0 0 31 L’Oréal 7.30 31,063 0,883% 0 0 0 0 0 32 Cisco 3.41 729 0,830% 0 0 0 0 0 33 Barclays 1.78 3,385 0% 0 0 0 0 0 34 Citigroup 1.68 6,731 0% 0 0 0 0 0 35 IBM 1.68 7,434 0% 0 0 0 0 0 36 DuPont 0.48 549 0% 0 0 0 0 0
My first response was that it’s a nice initiative to monitor the performance of social recruitment activities of corporate organisations, which can be helpful to learn from the best. But when I looked at this list a little better, I started to wonder about a few rankings. How can a Facebook page like Boeing with 88K+ fans and a high engagement ratio of 4,62% have a ranking of 13, and almost be directly followed lockheed martin career by a Facebook page with 0 engagement (#15 BNP Paribas)? And how can the Facebook career page of AT&T with a very low engagement be ranked number 3?
At TruLondon6 on 22 November they will open the discussion about the MXMM index to improve on this. My advice for now is to sort this list on Engagement Ratio (E.R.), as defined by MXMM, and get inspired from the most engaging content of these top FB pages. lockheed martin career
If you want to know how your Facebook (career) page is performing on engagement simply divide the number of talking about this , as defined by Facebook , by number of likes . If the results is between 3% to 5% you are doing a great job. For example the real Engagement Ratio of MXMM top 3 of week 41:
1) https://www.facebook.com/EADScareers 4,68% (6,939 likes 325 talking about this) 2) https://www.facebook.com/ContinentalCareer 4,83% (2,608 likes 126 talking about this) 3) https://www.facebook.com/ATTCareers 0,92% (10,271 likes 95 talking about this)
About Jacco Valkenburg Jacco Valkenburg is an international recruitment expert, trainer lockheed martin career and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder lockheed martin career of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies from good to great staffing .
The Social Recruitment Monitor is ranked on the MXMM Index. This index is measured weekly by three main parameters; popularity, activity and interaction. Each parameter is measured by a subset lockheed martin career of individual variables. To calculate the index score a time-weighted lockheed martin career average of 4 weeks is taken. This will give a more balanced lockheed martin career indication of the activity over one month. Measur